Primary Duties & Responsibilities:
As the Public Relations specialist, you will reach out to the media including journalists, editors, bloggers and any other content creators to increase the Company’s presence in the media
Coordinate all public relations activities
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, reports and news articles.
Monitor, analyse and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorship's and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Assist our client services and marketing team if/when required.